Media Blitz

We need to fill print, broadcast, radio and social media channels with intriguing content about local food and health.

Goals:

  • Increase media coverage of local food and health issues
  • Work with stakeholders to amplify their PR efforts
  • Identify and develop “voices” of the local food movement for media
  • share media coverage about local food issues
  • Develop a  pitch event or “meet the press” event

What We Need:

  • Graphic artists,  copywriters, event planners, and marketers who will help farmers and local food system actors to tell better stories
  • Local media who want to cover the local food scene
  • A production team who can produce video content (in conjunction with PADnet, Library Channel, etc.)
  • Publicist help

Status:

  • 5/12/14 sent out School Farmstand press release and received attention in L.B. Register and L.A. Times
  • 4/4/14 co-planned Long Beach County Fair with Bixby Knolls First Fridays to raise awareness of local food
  • 6/1/14 distributed a press release for Spring Street Farm’s School Farmstand project resulting in LA Times and LB Register coverage
  • 7/1/14 wrote and distributed a press release to announce Long Beach Organic’s need for a buyer for their Wrigley Garden property
  • 7/12/14 wrote a press release for Empact Long Beach’s community garden tour of Central. North and West Long Beach
  • 10/25/14 distributed a press release for the 5th annual farm dinner fundraiser produced by Primal Alchemy Catering for the Growing Experience Urban Farm
  • 11/14/14 distributed a press release for the free screening of “Growing Cities”, a movie about urban agriculture, hosted by LB Fresh and Project Plateful
  • 2/7/15 LB Organic announced it will be working with 35 students from CSULB to measure their April harvest for their first ever annual “Fruits and Vegetables” report
  • 6/15/15 Met with Voicewaves about having their youth media reporters produce a series a “food stories,” which will likely be debuted sometime late August to early October.
  • 4/16/17 Back-to-back articles in the Gazettes Newspapers on our LB County Fair and NLB Crop Swap

Get Involved:

Read the latest status, think about how you want to get involved, and contact us.